I served as the Design Chair for Northeastern's Women in Technology club for 2 years (2022 – 2024). During my second year, I decided to solidify the club's brand identity on campus by developing a unique and clean rebrand.
This involved:
- Creating a colour palette that expanded the club's signature hues
- Standardising typefaces and templates for presentations and social media graphics
- Designing a cute mascot (meet Peri the Python!)
- Designing some swanky new merch