The aim of this project was to pick an industry and after in-depth market research, create a brand identity that could compete with current products.I decided to pick the Yogurt industry, a subset of the dairy industry which was not considered a big sector until the creation of Chobani, a famous yogurt and dairy brand.

I chose this industry because I thought it would be a cool challenge to design something a-typical and different (and also because my name is the name of a magical baby cow in Hindu mythology, and yogurt = product derived from a cow).